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Your buyers already ask AI who to choose.

Make sure your brand is the answer.

Growth Path AI: The agent-driven AI positioning, visibility & discoverability system, built in Europe for B2B tech companies.

The problem

Your brand has an answer engine blindspot.

58%
CTR collapse
at position 1 when AI Overviews appear
Source · Ahrefs
27%
YoY organic-traffic drop
HubSpot
51%
of B2B software buyers start research in AI chatbots
G2
Conversion lift from AEO optimisation
HubSpot

B2B buyers ask ChatGPT, Perplexity, Gemini, and Google AI Overviews who to choose before they ever hit your site. If your name isn't in the answer, you're already losing the deal.

The zero-click funnel (coined by HubSpot): AI answers intercept clicks before buyers reach you.

We call it the answer engine blindspot: the space between how B2B buyers now decide and where your marketing still shows up.


You're reviewing last quarter's numbers on a Tuesday morning. Rankings held. Pipeline didn't. That gap is the answer engine blindspot.

B2B tech in the AI world

The buying committee is 22 people deep. They all use AI.

A B2B tech or e-commerce purchase runs through a 22-person buying committee (Forrester, 2026). Your sales team reaches two or three of them. Your marketing reaches maybe six.

Meanwhile, 94% of B2B buyers use LLMs in their buying process. The one surface most stakeholders touch is the AI answer.

Buying committee
94% of buyers use AI
Sales team reaches
2–3 of 22
Marketing reaches
4–6 of 22
LLMs reach
21 of 22
LLMs answer the different questions each stakeholder asks. No pitches, calls, or follow-ups needed.
There's a system for it.
Growth Path AI

Gets your brand recommended. Understood. Chosen.

Growth Path AI is the agent-driven AI visibility system for scaling B2B tech companies. Built in Europe.

The work between trigger and pipeline.

AI visibility optimization is how you shape what buyers hear from AI. Deals get decided inside those answers, before anyone clicks.

It breaks into two jobs. The first is discoverability: will you make the shortlist? The second is positioning: what the buyer hears before a single click.

Both get decided on-site and off-site. Your website is roughly 15% of what AI uses. The other 85% lives off-site: G2, Capterra, Trustpilot, Reddit, Wikipedia, industry blogs, listicles, analyst mentions. Optimise only what you own and you only move part of the answer.

Coverage
Live
ChatGPT Weak Mentioned
Perplexity Mentioned Cited often
Gemini Weak Mentioned
AI Overviews Low
Overall score / 100
▼ 8 pts vs competitors ▲ +10 pts vs competitors Competitor avg · 63
Prioritized actions Next cycle
01 Rewrite pricing page for citability High +7
02 Ship FAQ schema on top 8 pages Med +5
03 Earn 3 category review citations High +6
How it works

Agent-driven. Self-improving. Built for an AI-first world.

Not another monitoring tool. Not another agency retainer. Agents that read the data and ship the fixes.

Scout
Reads the best available monitoring data (Peec AI for non-HubSpot customers, HubSpot's AEO scorecard for HubSpot users), interprets it, and maps it to decisions. URL-level citation source mapping, perception analysis, decay detection, multilingual prompt testing.
Optimizer
Rewrites content for AI citability, generates schema, runs IndexNow for Bing re-crawl (Bing powers most ChatGPT retrieval), and ships citation-gap content targeting the queries where you're invisible. Every change is measured. What works becomes a reusable rule.
Amplifier
85% of AI's citation value comes from third-party sources. Identifies which sources AI uses in your category and builds your presence there: review platforms, guest content, digital PR, Wikipedia/Wikidata entity consolidation (47.9% of ChatGPT top-10 citations go to Wikipedia).
The system compounds

Each cycle learns what worked, what didn't, and applies it next round. Month 3 is measurably smarter than month 1.

Deeper walkthrough on AI Search Visibility →
How Growth Path is different

What monitoring tools and agencies both can't do.

Structural choices baked into the system. Not marketing claims we could drop tomorrow.

01 Execution model
Monitoring tools
Flags the problem
Dashboards and alerts. The fix is your problem.
Agencies
Humans on a checklist
22-technique playbook, billed by the hour.
Growth Path
Our team, powered by agents
You hire us to run the system. Agents do the repetitive work on-site and off-site; humans own strategy, quality, and what agents can't.
The output is action.
02 Problem scope
Monitoring tools
Discoverability only
Tracks whether you're mentioned. Silent on how you're described.
Agencies
Mostly discoverability
Bolt-on AEO on an SEO worldview. Positioning left to the brand team.
Growth Path
Discoverability and positioning
Whether AI names you, and whether what it says gets you shortlisted.
Recommended, understood, chosen.
03 Source coverage
Monitoring tools
No coverage, just counts
Reports citations across every major source. Counting isn't building, so the 85% off-site stays untouched.
Agencies
On-site only, usually
Schema and rewrites on pages you own. Skips the 85% that lives on G2, Reddit, Wikipedia, analyst mentions.
Growth Path
On-site and off-site
15% on your site, 85% across the sources AI actually cites. Both get worked every cycle.
The whole answer, not the 15% you own.
04 Learning loop
Monitoring tools
Static rules
Same checks every month. The dashboard doesn't get smarter.
Agencies
Restart every month
Each retainer month is fresh hours against the same playbook.
Growth Path
Compounds each cycle
What worked becomes a rule. Month 6 starts from everything months 1–5 learned.
Month 3 is measurably smarter than month 1.
Ways to work with us

See what AI says about you. Get the exact fixes. Prove they worked.

Start with a free scan to see where you stand. Run it yourself from €199 a month, or have our team run the whole system for you.

AI Perception Scan From €99 per credit

See how AI describes and recommends your brand when buyers ask. Free demo on your domain in under five minutes.

Deep Audit
from €1,250 one-time

Expands on the AI Perception Scan with more evidence and deeper insights. In-depth analysis across platforms: citation source map, perception vs competitors, technical review, prioritised action plan, branded report delivered with a live walkthrough.

Position Sprint
€3,500 one-time

More comprehensive than the Deep Audit. Positions your product in the AI era: AI perception map, competitive positioning gaps, buyer-language mining, category narrative, and a clear map of what AI should recommend you for.

AI Perception Dashboard
Launching soon
from €199 / month
Run it yourself. Continuous tracking, monthly action plan, and the fixes to ship.

Monthly AI perception scans across all engines, a prioritised improvement plan, and the content and technical fixes your team executes. First 10 members: €199/mo locked for life, plus a concierge onboarding month and a direct line on what gets built.

Claim founding access
Managed Perception Plan
from €1,750 / month
We run the whole system for you. Strategy, execution, and reporting every month.

Full-service AI perception management: monthly scans, content and technical execution on-site and off-site, citation building, and strategic commentary. Built for teams who want results without the overhead.

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FAQ

Questions we get on the call.

And answers worth having before you book one.

Is this SEO?

AEO builds on SEO; it isn't the same. When AI Overviews appear, CTR drops 58% even at position 1. Different mechanism, different solution.

Our GA shows almost no AI referral traffic. Is this real?

94% of B2B buyers use LLMs in their buying process, and most form opinions in AI before arriving via branded search. The visible number is a measurement artifact. The invisible one is where the shortlist already formed.

Our SEO agency just added AEO. Why not stay with them?

Bolt-on AEO is still hourly billing on an SEO-shaped worldview, and usually skips off-site work (where 85% of AI citation value lives). If you want to know what they're actually shipping, the Deep Audit tells you.

How long until we see results?

First optimisations ship week 1, citation changes show in 4–8 weeks, measurable movement by month 3. That's why ongoing plans have a 3-month minimum.

Take control of what AI is saying about your brand.

If AI is where your buyers form opinions about your category, visibility is now an execution problem. A 30-minute Visibility Review opens with specifics about your category, your current presence, and where the biggest gaps live.

30 minutes · Live coverage map on screen · Founder-led