Blog
Notes from the work. What building AI visibility for B2B brands turns up, and what it changes about how you go to market.
Posts 4
- Heralded is live. Use it yourself, or let us run it. From today, Heralded, by GrowthPath, is live. It puts a team of agents to work on your brand's visibility: they find out what shapes it, then fix and improve it. 3 min Vlad Bisceanu
- Our AI visibility audit is free now. Here's what's still worth paying for. From today, the Heralded Snapshot is free. It started as the AI visibility audit I did by hand for GrowthPath clients. 5 min Vlad Bisceanu
- A Marketing Engineer Won’t Fix a Broken AI Stack A marketing engineer can be valuable, but the role cannot replace clear decisions, connected workflows, quality gates and ownership. Diagnose the work first, then decide what to hire, buy, build or leave manual. 8 min Vlad Bisceanu
- Your analytics cannot see the shortlist Your analytics can tell you who arrived from ChatGPT. It cannot tell you whether ChatGPT mentioned you before the buyer chose a shortlist. If you lead marketing at a B2B company, that is the part worth checking. 7 min Vlad Bisceanu
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