Built for how B2B buying works now.
An agency that runs on its own systems.
GrowthPath plans and does the marketing for European B2B companies, on a stack we built for it. Your buyers have moved to AI answers, review sites and peer threads. Most agencies still send a deck about last quarter's clicks.
The shortlist forms before anyone visits your site.
B2B buyers now ask ChatGPT, Perplexity, Gemini, and Google's AI Overviews who to choose. They get a shortlist and a recommendation. By the time they reach your site, the decision has mostly been made.
Most marketing still runs on the funnel that came before: a website, a CRM, an email tool and a dashboard someone rebuilds by hand every Monday. And most agencies still bill by the hour to work around it.
Built from work we did by hand
That's why we work differently. Every system we run started as a job I did by hand for clients. Heralded began as a three-hour audit of what AI engines said about a company. Growstack, our European marketing stack, came the same way.
So our team spends its time on the work that needs judgement: your positioning, your content, your next move. The systems do the rest, and you see every piece before it ships.
- 12+ yrs
- In B2B tech marketing leadership
- Founder-led
- On every client through 2026
- EU-native
- Built in Europe, for European companies.
Founded and led by Vlad Bisceanu.
I built GrowthPath because the B2B marketing playbook that worked for a decade stopped working, and the tools on the market mostly measured the problem and handed it back. So I started building the systems I needed for client work. Today those systems are how we run marketing for our clients.
GrowthPath is founder-led through 2026 on purpose. If we run your marketing, you work with me directly, on the call and in the reviews. Agents do the volume; the calls that need judgement stay with a person.
For strategy, positioning and marketing leadership, I work under my own name: bisceanu.com (opens in a new tab).
Tell us where your marketing gets stuck.
Thirty minutes with Vlad. Bring the part of your marketing that keeps slipping, and leave knowing what we'd do about it.
30 minutes · Founder-led · No obligation to continue