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Vlad Bisceanu

Founder, GrowthPath

Vlad has spent twelve years in B2B marketing and growth, the last of them on what AI assistants say when a buyer asks about a category. He runs GrowthPath, builds the systems it sells, and writes here about what the work turns up.

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  1. Your analytics cannot see the shortlist Your analytics can tell you who arrived from ChatGPT. It cannot tell you whether ChatGPT mentioned you before the buyer chose a shortlist. If you lead marketing at a B2B company, that is the part worth checking. 7 min
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