Vlad has spent twelve years in B2B marketing and growth, the last of them on what AI assistants say when a buyer asks about a category. He runs GrowthPath, builds the systems it sells, and writes here about what the work turns up.
Posts 4
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Heralded is live. Use it yourself, or let us run it.From today, Heralded, by GrowthPath, is live. It puts a team of agents to work on your brand's visibility: they find out what shapes it, then fix and improve it.3 min
A Marketing Engineer Won’t Fix a Broken AI StackA marketing engineer can be valuable, but the role cannot replace clear decisions, connected workflows, quality gates and ownership. Diagnose the work first, then decide what to hire, buy, build or leave manual.8 min
Your analytics cannot see the shortlistYour analytics can tell you who arrived from ChatGPT. It cannot tell you whether ChatGPT mentioned you before the buyer chose a shortlist. If you lead marketing at a B2B company, that is the part worth checking.7 min
Tell us where your marketing gets stuck.
Thirty minutes with Vlad. Bring the part of your marketing that keeps slipping, and leave knowing what we'd do about it.
