Heralded is live. Use it yourself, or let us run it.

From today, Heralded, by GrowthPath, is live. It puts a team of agents to work on your brand’s visibility: they find out what shapes it, then fix and improve it. You can direct them yourself, or have us run them with you. That’s how everything GrowthPath builds works.

From a client audit to a product

Heralded started as the visibility audit I did by hand for clients. The story so far covers how it went from three hours of reading per report to a free Heralded Snapshot that does far more in ten minutes.

The Snapshot shows where you stand. From today, a team of agents does the work after it:

• the Herald uses AI to work out how visible your brand is and what shapes it, down to every source
• the Writer drafts the pages you’re missing
• the Publicist goes after the review sites and articles that leave you out
• the Engineer fixes what stops AI reading your site

You direct them from the Command Center and approve what ships. Afterwards, the Herald checks whether the work moved anything. The product details are in the launch post on the Heralded blog (opens in a new tab).

Why we build products

The companies we work with kept hitting the same wall. Their marketing stack reported plenty and did very little. Every new tool came with a dashboard, and every dashboard came with more work for a team that was already full. Paying for help usually meant paying for hours.

So GrowthPath builds the systems that do the work. Three things hold for all of them:

• Agents do the work. Measurement is where a system starts. The value is in what happens after it.
• You pay for outcomes. Never for hours.
• You keep everything we build. The pages, the content, the setup.

Heralded is the brand visibility part of that.

Two ways to use it

Direct the agents yourself. If your team has the time and the judgement, Heralded is self-serve. Start with the free Snapshot (opens in a new tab), then pick a plan (opens in a new tab) if it shows a gap. You direct the team from the Command Center, and the agents do as much as you allow.

Have us run it. GrowthPath’s Marketing Systems bring the pieces together for your company: brand visibility done for you on Heralded, a website built around your positioning, and a content engine. Each starts with a fixed-scope build, then a monthly fee to run it. You see the same numbers we do, in your own Command Center.

The choice is less about budget than about time. A team with room to act on what Heralded finds will do well on its own. A team that’s already stretched gets more from having it run.

And if the real question is what you should be known for in the first place, that’s strategy before it’s a system. I do that work through my practice at bisceanu.com (opens in a new tab).

Where to start

The same place as always. Find out where your brand stands when buyers ask AI what to buy, who gets named instead, and which sources put them there. That part is free.

Run your free Snapshot (opens in a new tab), or book a call to talk about having it built and run for you.