Decide what you should be known for.
With evidence from what AI already says.
The Position Sprint is a two to three week strategic diagnostic in which we map how ChatGPT, Perplexity, Gemini and Google AI Overviews describe you and your competitors today, mine the language your buyers actually use when they compare you, and hand back the positioning decision and category narrative that follow from that evidence. €3,500 one-time.
Five deliverables, one position, one workshop.
Each one answers a question you cannot answer from inside the company. Together they make the positioning decision defensible instead of stylistic.
- 01
AI perception map
how ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and Copilot describe, cite, and compare you against three to five named competitors.
You see the position you already hold, whether you chose it or not.
- 02
Competitive positioning gaps
where the category is crowded in AI answers, and where it is still open.
You know which claims are contested and which are yours to take.
- 03
Buyer-language mining
review platforms, communities, and professional networks read at scale for the words your buyers use when nobody from your company is listening.
Your messaging speaks in their vocabulary, not your roadmap's.
- 04
Category narrative
the angle we recommend you own, with the AI-answer evidence that supports it.
One sentence your whole company can repeat and defend.
- 05
A map of what AI should recommend you for
target positioning anchored to how citations actually behave in your category, not to a category map drawn on a whiteboard.
Your team knows what to change, and what each change is meant to move.
Delivered as a branded report, a 60 to 90 minute strategic workshop, a recorded walkthrough, and a homepage messaging direction document. Yours to keep, share internally, and run in-house if that is what you decide.
Positioning you can check, not just argue about.
Most positioning work runs on interviews and workshops. Useful, and entirely self-reported: it tells you what your team believes the market thinks.
The Position Sprint starts a layer below that. AI engines have already read your site, your reviews, your competitors, and every third-party page about your category, and they will state a position for you on request. That output is evidence, and it is repeatable.
We collect it per engine and per buyer prompt, next to the competitors your buyers actually compare you with. Then the decision about what you should be known for gets made against something real.
| Engine | best CRM for SaaS startups | affordable CRM for small teams | CRM for product led SaaS | Salesforce better alternatives | CRM with Stripe integration | best AI CRM for B2B teams |
|---|---|---|---|---|---|---|
| ChatGPT | Owned | Cited often | Absent (recommended) | Owned | Mentioned (recommended) | Cited often |
| Gemini | Owned | Cited often | Weak | Cited often | Mentioned | Cited often |
| Perplexity | Cited often (recommended) | Mentioned | Absent (recommended) | Mentioned | Weak | Mentioned (recommended) |
| Google AI Overviews | Cited often | Mentioned | Weak | Owned | Weak | Mentioned |
Four situations where positioning is the binding constraint.
If none of these sound like you, a sprint is probably not the right spend. Say so on the call and we will tell you what is.
- The category got crowded
Six vendors describe themselves in nearly the same words, and buyers cannot rank you. AI answers make that legible: the model repeats the category's shared language, and nothing in it is distinctly yours.
- The messaging never settled
The homepage, the deck, and the sales calls each make a slightly different promise. Nothing compounds, because every asset starts the argument over.
- AI describes you wrong
You appear in answers, but as the cheaper option, the smaller one, or as the company you stopped being two years ago.
- Before you spend on a channel
Paid, content, and outbound all multiply the position you already hold. Getting the position wrong first makes the spend efficient at the wrong thing.
The entry step, if you want one.
The sprint is complete on its own. Many teams take the report, run the plan with their own people, and never need anything else.
For the teams that want the work run continuously, it is also the entry step: every managed engagement at GrowthPath AI opens with this sprint, because monthly work priced off a guess is how retainers turn into busywork. The position gets decided once, then the system executes against it and re-measures every month.
Prices exclude VAT, which is added on the invoice where it applies.
Questions about the sprint.
Straight answers before you book.
Is €3,500 the whole price?
Yes, for the sprint as scoped, and VAT is added on top where it applies. It is invoiced once, there is no hourly component, and nothing in the deliverable list is an upsell. If you want scope added mid-sprint, it gets agreed and priced before anyone starts on it.
Is this a positioning workshop?
There is a workshop in it, at the end, once there is something to decide on. What comes first is the part most positioning work skips: evidence about how AI engines and your buyers already describe you and the companies you lose to.
How long does it take, and what do we have to do?
Two to three weeks from kickoff. From you: one kickoff conversation, your competitor list, and whatever you already know about why deals are won and lost. No project team, no long questionnaire, no weekly status call.
How is this different from a positioning consultant?
The data layer. Traditional positioning work is built from interviews and workshops; this one adds what AI engines already say about your category, gathered by agents rather than by billable hours. That is also why it is priced where it is rather than in five figures.
What happens if we disagree with the recommendation?
You should, out loud, in the workshop. The recommendation comes with the evidence behind it, so the disagreement is about the evidence rather than about taste. Positioning nobody in the room believes is not worth shipping.
Can we run the plan ourselves afterwards?
Yes, and plenty of teams do. The report is written to be handed to a competent internal team, and the messaging direction is specific enough to implement without translation.
Decide it once, with evidence.
€3,500 one-time. Two to three weeks. A position your team can defend, and a map of what AI should recommend you for.